What Are Monday Campaigns and How to Use Them

If you’ve ever wished your marketing and sales lived in one place, no more bouncing between spreadsheets, email tools, and CRMs, Monday Campaigns might just be your new favorite thing.

This new feature inside Monday.com CRM lets you plan, build, and launch email campaigns directly from your CRM. No third-party integrations, no messy exports, just one connected workflow from the first email to a closed deal.

Let’s dive into what makes Monday Campaigns different, why it matters, and how to use it like a pro.

What Are Monday Campaigns?

Monday Campaigns is a marketing solution built right into Monday CRM. It allows teams to design, send, and track professional email campaigns inside the same platform used to manage contacts, leads, and deals.

Instead of jumping between a CRM and a separate email platform, you can:

• Build campaigns with a drag-and-drop editor
• Target your CRM-based audience segments
• Automate follow-ups and drip sequences
• Analyze results in real-time

Everything connects seamlessly so your marketing activity directly fuels your sales pipeline.

Why Monday Campaigns Stand Out

Most marketing teams use five or more tools to manage campaigns, one for emails, one for contacts, another for analytics. Monday Campaigns changes that by uniting everything under one roof.

Here’s how it’s different from typical campaign tools:

1. Native CRM integration – Campaigns and sales data live in one system.
2. Real-time visibility – Sales can see engagement instantly.
3. Automation everywhere – Triggers handle follow-ups and lead scoring.
4. Unified data flow – CRM lists update automatically, no manual uploads.

One customer even reported a 15% increase in enrollments, saving 25,000 hours annually, and achieving a 26× ROI after adopting Monday Campaigns.

Key Features and Benefits

1. Create Beautiful Campaigns
Use templates or start from scratch with the drag-and-drop builder. No coding or design skills needed.

2. Target the Right Audience
Segment contacts using CRM lists that automatically refresh as your data changes.

3. Automate Workflows
Set triggers like “when a lead opens an email” to automate follow-ups and next steps.

4. Optimize With Data
Track performance metrics like opens, clicks, and conversions in real-time, connecting them directly to sales results.

Monday Tutorials: How to Use Monday Campaigns

Here’s how to set up and launch your first campaign inside Monday CRM:

1. Create a Campaign – Go to Campaigns → + Create Campaign → name it → hit Create.
2. Design Your Template – Use the drag-and-drop builder; JPG or PNG work best.
3. Set Recipients & Senders – Choose an audience and sender address.
4. Add Subject & Preview Text – Personalize with {{name}} or {{company}} fields.
5. Schedule or Send Now – Choose time, date, and timezone.
6. Edit or Delete – Use the three-dot menu to manage campaigns.

Why It’s a Game-Changer

The real power of Monday Campaigns lies in its connection. Every campaign feeds your CRM, and every deal reflects your marketing impact.
No more lost leads or scattered data. Just clear, actionable insights from start to finish.

That’s what sets it apart from tools like Mailchimp or HubSpot: Monday Campaigns keeps marketing and sales unified.

Final Thoughts

Monday Campaigns turns your CRM into a full-blown marketing engine. You can create, automate, and optimize without leaving the platform, keeping your team aligned and your results transparent.

For more Monday tutorials and advanced automation help, check out Axe Automation. We help teams streamline workflows, save thousands of hours, and scale smarter with Monday.com.

‍